ROBERT De Niro will become the new face of Warburtons bread, The Sun can reveal.
The Taxi Driver legend will front their advertising — replacing Peter Kay, who is taking a break from work.
Robert De Niro is to become the new face of Warburtons breadSplash News
And before Peter took the role — which is believed to come with a six-figure payday — Sylvester Stallone, 72, had the gig.
Hollywood hero Robert, 75, will fly into the UK this weekend ahead of shooting the commercials.
Bosses are keeping the location, thought to be in London, secret after the actor was among President Donald Trump’s critics sent suspicious packages last month.
A TV source said: “Warburtons absolutely love getting big names to front their adverts and they don’t come much bigger than De Niro. They’ve set the bar higher than ever.”
The Hollywood legend is taking over the ‘six-figure payday’ gig from Peter KayHandout
Warburtons ‘absolutely love getting big names to front their adverts’, a source said
Another Hollywood superstar, Sylvester Stallone, 72, has also fronted the bread giant’s campaignsFree for Editorial Usage
The actor will fly to the UK this weekend to shoot the commercials – but the location is secret after suspicious packages were sent to President Trump’s criticsGetty Images - Getty
most read in bizarre
U2 JUST MATES?
U2's Adam Clayton grows close to female pal days after ending marriage
WHO ARE YOU?
X Factor legend secretly writing hits under fake name to avoid being judged
HOLLYWOOD SNUB
Robbie Williams turns back on US & sells sprawling California home for £51m
OVER THE MOON
Ant McPartlin takes paternity leave ahead of BGT semis after son's birth
BLINDER DATE
Huge Peaky Blinders star signs up to dating app in a bid to find love
SOME MIGHT SAME
Noel Gallagher's girlfriend revealed as they match outfits on night out
Robert, 75, recently split from his wife of more than 20 years Grace HightowerGetty Images - Getty
The news comes days after it emerged the actor had split from Grace Hightower after more than 20 years of marriage.
He married Grace, 63, in 1997 after they met at a restaurant in London. They have two children — Elliot, 20, and Helen Grace, six.
Robert had filed for divorce in 1999 but they reconciled and renewed their vows in 2004.
